Paris
archive
The Société d’Exploitation de la Tour Eiffel operates, maintains, and runs events at the Eiffel Tower as part of a delegated public service contract with the City of Paris. Every year, SETE and its 340 employees welcome 6 million visitors to the Eiffel Tower. SETE’s aim is to improve and modernise every aspect of the Eiffel Tower, in an approach that focuses on security and quality.
duties
study of a dedicated eco-system of partners consistent with the new ways of life of Parisians and Ile-de-France
development of a transdisciplinary and forward-looking program of moments / events / invitations and meetings dedicated to Parisians and Ile-de-France residents
positioning of the brand territory for Parisians and Ile-de-France residents
communication plan